Went to the Leeds Digital Festival SEO event AweSEOme Leeds today.
It was fantastic in so many ways. Well attended, demonstrated the depth of skill and experience of the Leeds digital industry and some interesting debate.
What was both exciting and frustrating was that it was clear these guys had very little experience of the overall marketing mix. The message from the event was clear: what Google wants to see is great PR. That might be a mention on a website, a link even, great social media engagement, exciting content, conversations with consumers, influencer endorsement, you name it.
"IT'S PR", I felt like shouting above the discussion of Pandas, attribution and Scrapebox. The SEO guys saw PR in one-dimension.
As a PR guy, I learned lots about SEO. I hope the SEO guys will come to our side of the fence and learn about PR. We can help each other in so many ways.
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