Thursday 28 January 2010

Ten Trends for 2010

Ten trends for 2010
Media like it when decades turn. They can look back and report what they reported. And they can find experts to advise what they will be reporting. It’s a kind of two for one on content, twenty years worth of stories for the price of ten.
To save you time, I’ve trawled the best of the commentators and thrown in some of mine to give you a top 10 trends. (Sorry it’s not 20, we leave the BOGOF to our friends at Initials)
2010 and the teenies will be the decade that:
1. PR will become genuinely measurable – because all content will be digital
2. The skill of the soft-sell wins through –push or interruption marketing will die
3. PR helps define the big idea, rather than the big idea defining the PR
4. Light lots of small fires - not just one big one
5. Integration does not mean ‘perfect matching luggage’
6. Activity will go: drip drip drip, not BANG! Silence BANG! Silence
7. The crowd will dominate: surfed, sourced or served
8. Social media becomes a mainstream channel, not a niche idea
9. Google Android will see mobile content explode
10. Blogger brands become mainstream
11. Bonus! Surprise and delight your customers
Click here to see some deeper future-casting comment. The Marketing Week link is really interesting for FMCG brands.

http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=16292&title=Top%2010%20Digital%20Marketing%20Trends%20for%202010

No comments:

Post a Comment